P&G and Global Expansion

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In reference to this article, we are curious to hear your thoughts. P&G, like many other MNCs are entering global markets aggressively - specifically in India, wanting to further penetrate markets in rural India... however, while many MNCs find market opportunities, they have yet to really understand the end consumer... namely rural households ... when MNCs are willing to invest a substantial amount to research, relate and market to this segment, they will be able to make larger impacts in this market.