After 6 months of operations in Rajasthan, Frontier Markets has supported our retail partner, Saral Jeevan to open their first retail store as a part of Frontier Market’s channel in Chomu Rajasthan. This retail point will be a concept store providing sales and service for local consumers in and around the Chomu area. Frontier Markets is an exclusive partner to Saral Jeevan, or “Easy Life,” an Indian branded retail channel created to better relate to low-income households in rural areas near Chomu. After months of understanding villages, and areas, Frontier Markets helped Saral Jeevan build market presence and chose Chomu as a central location for a retail point to ensure accessibility and accountability in service for households.
The store is located in the heart of Chomu's main market area, bringing over half a million consumers to the market every week. This is a central hub for all farmers, villagers, women, and families located in Jaipur, Renawal, and Chomu areas.
Located on Heera Bhawan, Thana Mod – 1st Floor, the store and our posters attracted all crowds.
Frontier Markets and Saral Jeevan staff celebrate together awaiting customers and well wishers to support us.
We inaugurated the event with local women leaders who are working with us to create educational meetings in villages. These Sector Leaders are in charge of over 15-20 villages each, covering 5,000-10,000 households. We invited these women to our branch opening who brought their anganwadi workers, or child care leaders to see our clean energy products and join Saral Jeevan and Frontier Market's mission to light rural villages in Chomu.
For more photos, please visit: Saral Jeevan Branch Opening_Chomu Rajasthan - http://bit.ly/qinTrR
